Hi, I'm Matt Pavlovcic;
Senior Art Director, Musician, Father, and Plant Nerd.
A little about myself.
I'm a creative problem solver and strategic visual storyteller.
I use my Art Direction and Graphic Design skills to help businesses achieve brand recognition, product awareness, and sales results. My experience spans two decades across agency and in-house, bringing brand stories to life through communication design and experiential activations. Clients and co-workers will typically have "above & beyond" in their testimonials of our experience together.
I'm always available to discuss new projects; please connect with me for more information.
Specialties
Experiential
Conceptualization and design of events, spaces, and brand activations. Onsite production mangementa, set-up, and launch.
Art Direction
Oversee and guide the visual aspects of experiential events, digital and print assets, OOH, and packaging deliverables.
Branding
Managing and creating communication solutions within an established brand.
"Outside the box, inside the brand."
Graphic Design
Design brand guidelines, logos, ads, socials, OOH banners, data sheets, e-books, brochures, apparel, SWAG, etc.
Brands I've worked with:
Connect with me to see work for a specific client, industry, or project type.
Recommendations
"I’ve had the pleasure of working with Matt for over 20 years. We've done some incredible work together! Conceptual and articulate, he is my absolute go-to. He is always positive, quick witted, feverishly creative and a gem of a human being. I recently brought him in to be my right hand and to work on an event in 4 cities globally. He jumped in, quickly oriented himself with the project and a week later was presenting to (and dazzling) the client with his 3D sketches of a gorgeous onsite photo studio. Always understanding of materials, budget constraints and the realities of production, Matt is an absolute asset to any project. If you’re lucky enough to get him, run, don’t walk."
Sheila Milani
Principal Visual Design Strategist, Events
INTUIT
"Matt is that secret weapon that can do anything. He was always available and always kicked ass. When we redesigned our identity system at NetApp, Matt was there to help make it happen. He redesigned our entire icon library in record time. Matt can handle anything you can throw at him. He's too busy doing great work to ever complain. And he's an amazing guitarist. I can't recommend him enough."
Arthur Kilinski
Group Creative Director
NVIDIA
"I've been working with Matt off and on for about over 10 years now and he is one of the most reliable people I know. I really appreciate Matt's thoughtful approach to his designs. He is able to concept and iterate equally well, turning out designs that are on brand and on message. Likewise, when in production mode, Matt is meticulous in his details and makes sure every pixel is where it should be. It's a pleasure working with Matt because of his great attitude and responsiveness."
Young Tran
Director, Creative Studio
NetApp
"Matt was awesome to work with. We needed some fresh thinking to get our project off the ground and Matt provided a wide breadth of creative direction that supported our requirements and goals. He's super easy to work with, is genuinely interested in your business and exceeds expectations on delivery. I'd definitely hire him again."
Scott Lietske
Group VP, Experiences and Design
SAP