PAVOMATIC, LLC
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Hi, I'm Matt Pavlovcic.
An art director, graphic designer, musician and horticulturist.

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A little about myself

I'm an art director and graphic designer with 20+ years of professional experience. I specialize in the creative development of online and print collateral for high-tech, entertainment, and consumer package goods clients. I'm a strategic visual storyteller and systems thinker. Clients will typically have "above and beyond" somewhere in their testimonials of our experience together.

When I'm not designing, I'm tending to one of my fruit orchards or hybridizing heirloom tomatoes. In the off-season, I'm training Muay Thai, playing guitar, drawing, and restoring my 1880's Victorian farmhouse.

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Specialties

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Art direction
Conceptualization, ideation, and creative strategy for online, print, CPG, and environmental campaigns.
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Graphic design
Designing logos, ads, banners, datasheets, e-books, brochures, apparel, SWAG, ​products, etc.
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Branding
Managing and executing design solutions  ​within an established brand.
"Outside the box, inside the brand."
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Video
Story boarding, filming, and editing interview and commercial videos. Designing and animating graphics.

Brands I've worked with

Please connect to request work for a specific client, industry, or project type.
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Case study

Momentive.ai
Client:
Momentive.ai

Project brief:
Momentive (part of SurveyMonkey and GetFeedback) launched a new brand identity in 2021. They hired me to design two long-format documents using the new brand elements and styles. I produced an outline, a visual design concept, and master page templates to support the intended messaging. The team decided to move away from the standard white paper layouts and created a high-polished, editorial-type report.

Responsibilities:
  • Page design and master page templates
  • Building character and paragraph  styles
  • Infographic design
  • Photo art direction
  • Programming Interactive links/TOC
  • Final production of source files and PDF

Date:
​Fall 2021
All content, images and designs are the property of Momentive.

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